Marketing
is a tricky business. Probably this is the idea that pursues sellers to hire professional
marketers to do the job. However, if you
play safely, you can do marketing of your property yourself, without hiring a
professional marketer. Dean Graziosi suggests a complete guide to market your
home without hiring a professional hand.
Although,
professionals tend to do the job up to the perfection, as a seller you can also
put your property on listings with effective marketing tactics. Dean Graziosi
suggests that if you are short of budget or you just want to try your hand at
marketing, this is the best opportunity to explore. However, as mentioned
earlier, marketing is a tricky business. You must study and research thoroughly
before starting your quest.
Dean
Graziosi is an expert realtor. He has been working in real estate for more than
two decades. He is a successful entrepreneur and a millionaire. He started his
career as a dealer of auto parts. Soon he came in to the business of real
estate and
started making money. Today, Dean has written a number of bestselling books.
Some of the books are based on auto parts business others teach rules and
regulations of real estate. Dean helps aspirants and novice realtors and real
estate agents to achieve successful career.
Dean
also runs infomercial series. His infomercial series is one of the longest
running infomercial series of American TV channels.
Start the Campaign:
Before
starting marketing campaign, prepare your home. Your home must look clean,
tidy, fresh and bright. Remove all of the family belongings and rearrange any
settings of furniture or decoration pieces. Start by posting your home on
online and offline listings. Most of the buyers today, search for houses
online. Therefore, it would be best to post your ad online.
Photograph:
You have
to photograph your house so that you can upload images with your online ad. Make
sure that photos that you take must be clear. They cover all of the targeted area
i.e. kitchen, outdoor, lawn etc separately. Make sure that you use good quality
camera.
Why Photos:
There
are several factors; however, following are given fundamental reasons to
explain why you should take good quality photos.
·
Properties
with clearer images are sold quickly.
·
According
to stats, properties with clearly defining indoor and outdoor images sell
quickly as compare to properties featured with one outdoor image only.
·
Buyers
prefer visual definitions as compare to words and descriptions.
Rules of Taking Photos:
·
Avoid
direct sunlight.
·
Crop
out sidewalks and streets
·
Shoot
up-close and angled photos
Photos of Outdoor:
·
Remove
vehicles from driveway or front of home.
·
Take
images of spa, lawn, clubhouse, tennis courts etc. (in case of condos/apartments)
·
Keep
the camera at an angle
·
Mow
and trim the lawn
·
Remove
evidence of pets and kids' toys.
Photos of Interior:
·
Take
photos of every room separately.
·
Open
all of the lights in the room include natural sunlight.
·
Do
not cover trash or other negative aspects of the house.
·
Take
photographs of washrooms.
·
Never
shoot in mirrors.
·
Use
decoration pieces and flowers in kitchen, rooms, and washrooms.
Virtual Tour:
Take
advantage of modern technology as much as you can. If there is a serious buyer,
give them a 360-degree virtual tour of your home.
For Sale:
Show
that your property is available for sale. Put signage on front of the house,
windows and at corner of the house. Some Home Associations do not allow such
signage, make sure yours allow before posting. You can also request a neighbor
to place signage at their front yard with an arrow pointing towards your
property.
Provide
all of the basic information of contact, i.e. name, phone number and email address
of agent and seller.
Print Advertisements:
Even
today, print advertisements are an excellent source of marketing. Put ads on
local, national and real estate newspapers. Ask for larger space if you have
enough budgets. Also, post the ad on as many websites as you find.
Direct Mailing List:
Make
postcards and send them directly to the buyers. You can purchase list from your
agent. Send postcards to:
·
Neighbors,
indicating any friend family member who might want to move.
·
Friends
·
Buyers'
Agents
·
Interested
Buyers
Market Your Open House:
Not all
of the houses have open houses. If you have one, clearly and boldly mention it
in your ads. This will definitely grab attention of the buyers.
Check out Dean Graziosi’s e-Books
>>>
