Real estate marketing is crucial for attracting possible clients and making
a deal. The way you market your property can either increase or decrease your
chances for success. So, if you want to make a good impression and attract the
right clients you’ll have to consider these simple but fool-proof ideas for
marketing your property-the right way.
Decide on your target audience
Targeting
your audience is the first important step of your marketing
strategy. Experts agree that
failing to target the right audience will often result in limited chances of
success. A basic way to define your audience is by answering these questions:
1.
Who you want to
reach with the message/ad?
2.
First time
homebuyers? Second Homebuyers? Tenants.
3.
What is their age
and social or income status and most importantly in which area do they
currently live.
Then
you have to determine, if you want to reach a very specific (in geographical
terms) audience or a broader audience. This step will define the media you will
utilize for sending your message, which I’ll discuss further below.
Design Your Ad
After
determining your audience, you’ll have to design your message/ad.
Obviously
you’ll have to include all the basic info (location/address, type of home,
rooms, etc) along with the use of positive words that will spark people’s
interest (e.g. Beautiful, new,
well-maintained, spacious, great view and everything you consider an
advantage).
Avoid
the use of negative words such as old, tiny, oversized, needs remodeling etc.
to avoid the risk of buyers wanting to find a better option. If you are not sure how to use the right
words to your advantage, you should consult with a real estate
expert such as Dean Craziozi who knows the ins and outs of real estate
business.
Then,
you’ll have to include some good photos of your property. This is equally
important as the text, because many people do not read the text entirely and
focus on the focus to form an impression. If there is something you think
clients won’t like (e.g. an outdated room simply do not include a pic of it.)
Choice of Media
Now
you have your ad ready, you want to decide which media you are you going
to use. Classified newspaper ads? Online
classified ads? Internet? TV?
Your
target audience as I mentioned earlier will be a huge factor to decide which
the right medium to use is. For example, if you want to reach young people
(e.g. rent a studio to college students) it’s best to advertise in social media
like Facebook or Twitter. On the other hand of you want to reach an older
audience, newspaper classified ads is the classic option. Of course your budget will be another factor
which will influence your final decision, so you’ll have to examine first all
the costs and pros or cons you get for choosing each medium.
To
conclude, these are the basic steps you need to follow to make a successful ad
reach the right clients. It’s best to consider carefully each step and avoid
rushing because it often leads to mistakes and making the wrong impression on
the audience who sees your listing.
Real estate experts like Dean Graziosi can give you a lot of great advice
when it comes to starting out your real estate transactions. Getting the best
advice is very important in this field since it’s your money that you are
playing. A simple miscalculation can cost you and your family’s future, so try
not to commit any.
Check out Dean Graziosi’s e-Books
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