Technology
has changed our lives completely. Human invented machines but now machines and
gadgets are ruling human world. Use of new technology in real estate is not
new. However, the trends are always used with new techniques and gadgets. Dean
Graziosi is in the business of real estate for more than two decades.
According to him, he has never made so much money and success prior to wide
spread use of new technology, especially internet.
Dean
believes that since he had introduced internet and modern ways of communication
to his real
estate business, outcome of his business has increased tremendously. Dean
Graziosi is an expert realtor. He believes in using new technology to enhance
your market. Dean believes that internet gives you more area coverage. You can
connect with people sitting in other part of the world.
Dean
started business of real estate at the age of 18. After successfully completing
his first deal of a run-down apartment building, Dean formally started his new
career of real estate. Today he signs more than 50 deals every week. Dean
openly admires role of technology in his success. According to him, if there were
no technology, he would not have been able to establish such a grand business.
With the
help of new technology, he can control multiple deals at a time. When asked how
Dean managed to control such a wide spread real estate business with the help
of technology, Dean has shared top ten technological trends.
1- Gadgets:
Technological
gadgets like iPhone, iPad, Blackberry and similar others have made it quite
easy to manage your work. You can share emails, send important notifications
and calls to your clients. You can conduct video calls and you can keep images
of the property and neighborhood. Earlier, you had to manage multiple items like
set of headphones, laptop, mobile phone and some hard copies of paper. Forget
all these and enjoy ease of gadgets.
Other
possible functions that you can do with the help of gadgets include:
- Live presentations
- Keeping listings of properties available
- Emailing to the clients
- Making notes (favorite sites of each buyer, which deal is about to finalize, which deal is going to be canceled etc)
- Easy Access to Web
2- Improved Communication Tools:
Much of
the work is transferring online. Gone are the days when there were two ways of
communication. One mobile call and other email. Today there are various ways of
communication. You can update online listings of websites; you can share
information via blogs and social networks. Indeed, in a few years you'll need
only a net connection and a good quality web browser to sell and buy properties.
3- Cloud Computing:
Cloud
computing has changed the way we worked. Gone are the days when we had to
juggle a number of documents, mobile phones, data etc. Now everything is kept
on web. Create accounts on Dropbox, Google docs or Google Drive. Keep backups
of your important documents on web. Conduct online and live seminars and share
information with your clients and agents. Of course, you will control your
documents, who is going to see and who is seeing what, all depends on your selection
and privacy settings.
4- Smart Phones:
Smart
phone and mobile applications are slowly taking place of laptop. A few years
back laptop took the place of desktop and now smart phone are taking place of
laptops. They are portable, small size and are easy to carry in your pocket, no
need to carry some extra weight. However, for realtors, in order to make their
website aesthetically presentable on smart phones, they must make their
websites compatible to smart phones versions.
5- Website:
Website
is a very easy and one of the most effective ways of communicating with your
clients. There are various ways how you can use and adapt your real
estate business to modern trends. Some of the uses and advantages of
having a website of your own are given below:
- Having a domain name of your own
- Online representation of your profile
- Show portfolio of your successful deals
- Your Contact information displayed to a whole new lot of customers (both buyers as well as sellers)
6- Blog:
Blog is
an effective tool to give you a visibility like nothing else. However, most of
the realtors do not understand real use of a blog. It is very necessary to keep
your blog up-to-date. If you are not able to update it yourself, hire a
professional writer. It is very necessary to keep your blog up-to-date with
factual and authentic content; otherwise, Google Panda won't give you
visibility on web.
7- Contact Relationship Manager:
CRM or
Contact Relationship Manager is much more than collecting listings and
contacting clients. Some of the CRM features are listed below:
- Make listings of past and present clients
- Search prospect clients
- Make notes on to-do list, appointments
- Manager task calendar
- Keep track of developments and make follow up plans
8- Video Marketing:
In
today's hectic world, people do not have time to go and search for content.
Stats show that more and more people are relying on video content. Success of
YouTube is just a small glimpse how videos can turn into huge business. Make
videos of your services, successful deals and of happy clients. Share your
skills, like Dean does on his website and blog.
9- Social Media Marketing:
Nothing
has changed social phenomena like social media. You can access to a far greater
audience. However, it is very necessary to manage your online reputation. Share
you online portfolio with many. Share pictures of your property with the world.
Attract more and more customers through social links.
10- Skype:
Skype is
a great tool to communicate visually. Use this tool to connect with your agents
and clients who live in other states, cities and towns. With the help of Skype,
you can effectively manage long distance business relationships.
Dean Graziosi Online Media - Videos,
Audios and More!
