From the
time internet came into existence, it has been increasingly used in all forms
and ways. Use of internet in real estate is not new, however social media
has changed the scene completely. On one hand it has increased and expanded
audience and prospectus market, at the same note, it has also increased
competition. Today when you have a global audience to set as a target market,
you have to face global competition as well.
Since
last real estate crisis of 2010, realtors are now becoming more innovative. According
to Dean Graziosi, you cannot expect to become successful unless you adapt your
business with modern technology and trends. When we talk of social media, there
are so many chances of expanding your reach to far greater audience. You can
use facebook, tumbler, LinkedIn, Twitter, Google+ and other similar platforms.
Dean
Graziosi believes that not just realtors, agents, brokers, buyers as well as
sellers, all can get advantage from vast world of internet. However, it is also
suggested to beware of scams and frauds. According to 2011 online stats, most
of the real
estate scams
somehow involved online commitments. Dean Graziosi is a realtor, a successful
entrepreneur who runs a multimillion dollar business. He has established his
business as well as his reputation after a long untiring journey.
Dean
belongs to a broken family, his mother worked hard to support her kids. He and
his sister went to a nearby school. Due to hard and unfavorable circumstances,
Dean was unable to complete his education. He left his education after 10th
grade. Soon after, at the age of 16, he started his first entrepreneurship. His
first business was small auto parts business. Amid auto parts business, he
successful completed his first real estate deal at the age of 18.
Since
then, Dean has never looked back. He worked hard, without differentiating
between day and night. As a result, today he owns a multimillion dollar real
estate business. According to Dean, he had not earned throughout his career
life as much as he has been earning since he has adopted social media and other
technology. Dean believes that real estate must get advantage from internet, especially
social media by following given strategy.
All Around Presence:
For a good realtor, it is very necessary that he
must avail all of the available choices. Some of the realtors just manage their
facebook page or post tweets once in a fortnight. And then these realtors
complain why they do not get any output from social media. Dean explains that
social media does not mean instant clicks. You cannot expect that you post a
tweet and instantly you will get hundreds of followers.
Social media
means maintaining your presence. It is just an ever going festival where
everyone is presenting their skills, if you missed it, you missed an immense
opportunity. If you grabbed it, you opened doors for future opportunities. If
someone is not going to sign a deal today, he will be surely interested in
purchasing or selling at some other time.
Never
overlook any social media platform. Maintain a profile from Facebook to
Google+, from Twitter to LinkedIn, YouTube, Flicker, Meetup, Trulia, Zillow, WellcomeMat,
Architizer, Forequare and Gowalla to name a few popular social media sites. In
addition, make your website compatible with mobile apps and tablets.
Active Participation:
Making
all of the above mentioned measurements are not enough. You must make sure that
you are actively participating. Encourage your visitors into active
conversations. Post appealing and inviting images of the property you want to
sell.
Expert Advice:
Most of
the people often carry questions regarding purchase and sell of the property.
An option like "Ask a Question" is always appealing. However, you
must make sure that you regularly answer to the queries. Never lead your
customer to Google search result, if they have to ask Google why they should
bother to stay or return to your website.
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