Despite
of an excellent and fool proof program, many realtors often neglect importance
of a marketing plan for their campaign. A marketing
plan is not
just placing banners and dropping pamphlets. It is a complete strategy, a
complete plan to carry out your services and inform people what you actually offer.
According to Dean Graziosi, a marketing plan is the most important thing, a
preface to all your marketing activities.
Dean
Graziosi is an expert real estate millionaire. He is a successful entrepreneur
with more than two decades experience of real estate. He is aboriginal to Arizona
and is currently living at Phoenix Arizona. He belonged to a poor and broken
family. His first real
estate deal
involves a run-down apartment building. He bought the apartment building,
repaired and renovated it and sold with a considerable profit.
Since
then he has never looked back. Dean always emphasizes importance of marketing
in success of real estate business. In the overall marketing process, a
marketing plan is just like backbone of the strategy. With a proper plan we can
expect a successful marketing campaign. Dean believes that in order to become
adept in one’s field, one must adapt to the changing technology.
We
cannot expect success in our marketing plan if we forget to include modern
technology in it. Dean is one of those individuals who have changed their way
of reaching people with the change in customary ways of marketing.
A Concrete Marketing Plan:
·
A
concrete marketing plan helps you focus on your needs and customer’s demands.
Without any proper plan, your mind will remain under cover of fog. Once
everything is clear and written in front of you, you can plan your practical
steps in accordance to it.
·
A
marketing plan allows you to achieve what you want from marketing campaign.
·
You
can set a deadline, i.e. of 30 days, two months, one week, 15 days etc. to
achieve your goals with the help of your plan.
·
Your
marketing plan can help you figure out what you must do to achieve success.
·
A
marketing plan can help you select between activities, i.e. which are paying
and which are just waste of time.
·
A
well managed, correctly written and formal marketing plan denotes that you are
actually and seriously doing a business. It defines your serious and determined
attitude towards you work and profession.
What to Consider While Making a
Marketing Plan:
When you
are making your marketing plan make sure that you are placing things clear and
concise. There are no vague phrases, no vague intentions and no vague messages;
everything must be transparent and simple. Exclude any over expectations like,
I want to be super rich, I want to earn so much money, I want to build a
perfect home etc. Instead of such vague and baseless intentions, follow your
dreams. Think bigger and act differently.
In order
to gain most out of your marketing plan, first find out how you are currently
doing. And for this purpose you can use following given information:
·
Total
lead that you get every month or much better if you can get weekly count of
leads.
·
Which
is best source to generate more leads
·
How
many leads are converted in to deals (finalized projects where you actually
decide to meet the seller)
·
The
number of closed deals
·
How
much you make from each seller
·
How
much you spend to acquire a seller
Now that
you have all of the required information, you can put up a plan in accordance
to this information. Always make a plan that is practical and that generates
leads. Never spend too much, and never hesitate to spend a few dollars more on
a profitable
deal.
What Your Monthly Marketing Plan
Should Include:
Your
monthly Marketing Plan should contain:
·
Expected
total net income
·
Expected
number of deals signed up
·
Number
of appointments made
·
An
expected number of qualified sellers
·
A
goal for total number of deals
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